Striving for BMW Excellence at Hendrick Automotive Group

Championships come in all different forms at Team Hendrick.

On the NASCAR side, Hendrick Motorsports has won more Cup Series championships — 14 — than any other organization in the sport. Through hard work, innovation and most importantly, teamwork, this historic organization sets the standard at the highest levels of the sport.

The same championship pedigree can be found in Hendrick Automotive Group’s portfolio of BMW dealerships. Led by Charlotte-based Hendrick BMW’s 15 BMW Center of Excellence Awards, and 45 overall by the company’s 8 existing locations, Hendrick Automotive Group’s commitment to excellence lives throughout the organization.

What is Center of Excellence? It is BMW’s most prestigious manufacturer award, given to only 32 of its highest-performing dealerships on an annual basis. Criteria include operational excellence in six different sales and post-sales metrics, measured through key performance indicators (KPIs) and based on BMW’s “Balanced Scorecard Index.”

Each winning dealership is committed to exceptional results in the areas of sales, service and the customer’s experience.

“As the primary point of contact with customers, our dealers play a critical role in representing our brand and shaping the customer experience,” said Sebastian Mackensen, President and CEO, BMW of North America.

In 2023, Hendrick BMW and BMW of Murrieta (Calif.) earned their most recent recognitions.

BMW of McKinney customers can expect the same championship DNA inside its new store.